Sachin Tendulkar Joins Reddit as Brand Ambassador and Uniting Sports Fans Globally.
Appointment
Legendary Indian cricketer Sachin Tendulkar has been appointed as Reddit’s new global brand ambassador. Through this partnership, Reddit aims to connect with millions of sports enthusiasts by leveraging Tendulkar’s legacy and fan following across India and other cricket-loving nations.
- Reddit officially announced Sachin Tendulkar’s onboarding as global brand ambassador on June 18, 2025. He will now engage users through his verified handle u/SachinTendulkar, participating in subreddit communities like r/SachinTendulkar and r/IndiaCricket. This strategic move follows Reddit’s global community expansion plan and marks its most high-profile collaboration in the Indian digital space.
- Through the partnership, Tendulkar will post match insights, exclusive content, and real-time fan interactions, creating vibrant conversations around cricket and sports culture. His presence aims to drive engagement in over 1,000 sports-related subreddits. Reddit also plans live AMAs (Ask Me Anything) and behind-the-scenes moments curated specially for fans of Indian cricket.
Main Point :- (i) Reddit recorded a 73% YoY growth in r/IndiaCricket and 58% in r/MumbaiIndians, with over 3.7 billion views and 32 million interactions in the past year. Tendulkar’s entry aligns with Reddit’s previous global sports tie-ups with Serie A, NBA, NFL, and NASCAR—reinforcing its push into high-traffic fan domains worldwide.
(ii) Reddit’s VP of International Growth, Durgesh Kaushik, called the move a milestone for expanding digital fan ecosystems. He emphasized that Tendulkar’s timeless popularity bridges generations and markets, making him the ideal figure to unite cricket fans from India, the UK, Australia, and beyond under Reddit’s evolving sports banner.
CEO : Steve Huffman
Headquarters: California, United States
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