India Unveils Ayush Nivesh Saarthi Portal to Promote Investment in Traditional Medicine Sector.
App and Web Portal
In May 2025, Union Minister Piyush Goyal of the Ministry of Commerce and Industry (MoC&I), along with Union Minister of State (MoS) Prataprao Jadhav from the Ministry of Ayush (Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homoeopathy), jointly inaugurated the ‘Ayush Nivesh Saarthi’ portal during the Ayush Stakeholder and Industry Interaction Meet held at Vanijya Bhawan, New Delhi.
- The Ayush Nivesh Saarthi portal is an investor-centric digital platform designed to promote and facilitate investments in India’s traditional medicine sector.
- The portal offers a unified interface that integrates key elements such as policy frameworks, incentive structures, investment-ready projects, and real-time facilitation tools, thereby streamlining the investment process and enhancing industry engagement in the Ayush ecosystem.
Main Point :- (i) The Ayush Nivesh Saarthi portal is a joint initiative of the Ministry of Ayush and the Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce & Industry (MoC&I). It was developed in collaboration with Invest India, a New Delhi-based national investment promotion agency.
(ii) The portal offers a unified digital interface that integrates policies, incentives, and investment-ready projects. It includes real-time facilitation tools such as dynamic dashboards for approvals and guidance, supports global outreach to attract both domestic and international investors, and is designed with an investor-centric interface for simplified navigation and decision-making.
(iii) The platform promotes investments by leveraging 100% FDI through the automatic route and acts as a digital gateway to India’s USD 13 billion Medical Value Travel (MVT) sector and the expanding global wellness economy.
About the Department for Promotion of Industry and Internal Trade (DPIIT)
Secretary : Amardeep Sing Bhatia
Headquarters: New Delhi
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